본문 바로가기

마케터의 생각력/이메일 작성

Email_Stroy Brand (09)_Here’s what all great marketing has in common Here’s what all great marketing has in common The most effective marketing in the world does ONE THING really well. It’s simple -- so simple, in fact, that a lot of us overlook it. You don’t need marketing wizardry or an eye-popping budget to do it, either. Just patience and determination. And when you get it right, you’ll be amazed at how customers respond. 자막 People ask me all the time. What i.. 더보기
Email_Stroy Brand (8)_저가 정책말고 경쟁하는 방법 Beat your competition without lowering your prices So, your competition just lowered their price. What do you do? You can either join them in a race to the bottom (ugh) … or you can actually charge more for your products or services and still beat ‘em (heck yes!). The trick is to use this critical -- and often overlooked -- strategy. 자막 How in the world can you charge more for your product? Espe.. 더보기
Email_Stroy Brand (7)_Website 작동의 첫 단추: Header Why your website isn’t working If your website isn’t bringing in the kind of leads and revenue you want, I can pretty much guarantee there’s something you need to fix in your website’s header. So, what should yours say? I tell you exactly what to write (and what to avoid) in today’s video. 자막 How do you create an effective header for your website I had her is the I just use the word had it but r.. 더보기
Email_Stroy Brand (6)_About us 페이지를 돈벌게 만드는 방법 How your About Us page can make you money This might sound strange, but hear me out. The “About” page on your website shouldn’t be about ... you. Wait, what? That’s right: customers won’t stick around to read an “About” page that features your awards, your history, and your Tri-Lakes Area Company Softball League photos. If you want your About Us page to make you money, watch today’s video. I’ll .. 더보기
Email_Stroy Brand (5)_리더들에게 가장 중요한 것 What’s the most important job for any leader? If you run a business, I bet you do a bunch of different things in any given day, from running P&L reports to running out to get more toilet paper. But today, I want to tell you the most important thing you’ll do as a leader -- and why it will solve a million other problems for you. This video may be just what you need to hear today. Don’t miss it. 영.. 더보기
Email_Stroy Brand (4)_사람들이 이메일을 확인하게하는 방법 Why no one’s opening your emails It’s a big fat bummer: you worked so hard on your last email campaign, but only a handful of people actually opened it. If you want to get people opening and clicking your email, you’ve got to learn to write irresistible subject lines. Here are two things you can do today to dramatically improve yours and get more business from every email you send. 영상 자막 All rig.. 더보기
Email_Stroy Brand (3)_업무에 집중도를 높이는 확실한 방법 Here's a surefire way to boost focus at work So, if you’ve been watching these videos, you know that every day, I give you a simple tip that will either MAKE or SAVE your business money. Today’s no different, except that the tip in this video could do more than “just” make you money. It could transform your whole company. It’s all about the power of focus for your employees, and it really is a g.. 더보기
Email_Stroy Brand (2)_돈 벌게해주는 태그라인 How to create tagline that makes you money In today’s video, find out how to craft a strong tagline that grows your business. (Hint: you don’t need to be a copywriting pro to do it. In fact, the pros get it wrong a lot, and I’ll tell you why in the video.) 영상 자막 People ask me all the time. How do I create a good tagline? That is a you know, that line that you put under your logo or the line that.. 더보기